About Us

Our Story

2019

We came across a story online that stayed with us for weeks.
It was about a rescue cat named Luna who had suffered horrible abuse.

Her jaw had been severely damaged. The photos were devastating — the kind that make your stomach drop and keep you awake at night.

At the time, my wife was working as a pharmaceutical executive, and she knew of a powerful protein formula that had helped people recover from serious injuries.

Driven by heartbreak — and hope — she reached out to the vets treating Luna and asked if they’d be willing to try it. Even though the formula was originally created for humans, we were desperate to help in any way possible.

A few weeks later, the vet called.
The protein was working. Luna was healing faster than anyone expected.

That moment changed everything.

We’ve always been cat people. In our home, cats aren’t “just pets” — they’re family with whiskers, attitude, and the softest paws on the planet.

After seeing what that formula did for Luna, we knew we had to create something just as powerful — but designed specifically for cats.

So we spent years researching, testing, and perfecting a product we’d be proud to give our own furry family.

The result is what we have today:
a clean, human-grade, grass-fed collagen designed for cats, enriched with skin- and coat-supporting nutrients like Biotin, Vitamin C, and Hyaluronic Acid — all carefully chosen to help your kitty look and feel their very best.